Breakout is a leading escape game company that goes all out for their in-person room experiences. They focus on production design to improve gameplay and sell their experience with a fun and adventurous personality. They’re a company that doesn’t cut corners, and it’s their attention to detail that sets them apart as the leader in escape rooms.
Breakout's brand identity was initially brought to life by Matchstic. After they set the tone, we stepped in to expand the immersive experience of Breakout's escape rooms through promotional material and room design.
Breakout gave our team an endless array of problems to solve, but one of their main tasks for us was to focus on the details in the production design that give the illusion of authenticity, and as a result, captivate players in the game.
Breakout has a number of different themes for their room experiences which resemble different narratives or puzzles. We designed collateral on multiple themed experiences, differentiating between the story premise in each room. We chose fonts and color schemes for various artifacts like a series of clues left by a missing agent or a digital display for a submarine.
Our goal in helping Breakout with branding was always to reinforce their reputation as the most engaging escape room experience—one that not only serves as group entertainment, but also encourages players to problem solve and work as a team.