Room For Change
All institutions, including small businesses like us, should reflect the communities they serve. Right now, our team is all white. That is not a reflection of our community. There are talented developers and designers of color in central Kentucky who we ought to know. We’ve been discussing what we’ve tried
Keeping It Simple
Put yourself in your client’s shoes. What information—both written and visual—might they be looking for on your website? Is that information front and center, or crowded in with less necessary content?
The Brand in the Mirror
How do you decide on creating and establishing your own visual identity? We recently gave our brand a facelift, and learned a lot about what makes our team tick along the way.
Investing in someone—whether it’s an intern, a team member, even a client or freelancer—is part of building a team, and the investment can’t only be financial.
The Secret to SEO: There isn’t One
The goal of Search Engine Optimization is to serve the searcher. So to understand SEO, you need to understand your audience.
Environmental concerns and personal wellness are important to us — that's why we're striving to make it as easy and enjoyable as possible to incorporate biking into our work/life routines.