Each year, Lexington Art League partners with Lexington’s Park and Recreation to host their premiere annual event, the Woodland Art Fair. The two-day festival features over 200 local and traveling artists, craftspeople, local food vendors, craft beer, and musical entertainment. We volunteered to head the graphic work as a sponsor for the event.
We outfitted our client with everything a fair of this size would need: custom mid-century style illustrations, wayfinding signage, maps, schedules, and merchandise.
In conceptualizing a look for the fair, we wanted to invoke an idyllic summer afternoon spent in Woodland Park. We decided on a style hinged on midcentury aesthetics: the quintessential, picturesque depictions of a simpler, bygone era, alluding to the style of greats like Charley Harper and Aurelius Battaglia. We used abstract stylization and bold design to turn a craft fair into a bucolic slice of life from a 1960’s postcard.
Devising a system for visitors to navigate the overwhelming amount of vendors and attractions at the Woodland Art Fair has challenged their team for years. In addition to creating a visual guide and illustration style, we created a structure and layout for their maps and various collateral that still supports text-heavy content without sacrificing the visual identity we established for the fair.
Each year, the Woodland Art Fair aesthetic gets a facelift, evolving to a pattern of colors and figures unique to every new year, while still maintaining consistency with the previous ones, like a series. We revamp the previous year’s designs and create new illustrations and colorways to represent the fresh evening air of Woodland Park.
In sponsoring the Woodland Art Fair, we aimed to deliver the kind of artisanship represented by the artists and craftsmen who participate in the fair, while also making the event itself more manageable for Lexington Art League and Parks & Recreation.