Each year, Lexington Art League partners with Lexington’s Park and Recreation to host their premiere annual event, the Woodland Art Fair. The two-day festival features over 200 local and traveling artists, craftspeople, local food vendors, craft beer, and musical entertainment. We volunteered to head the graphic work as a sponsor for the event.
We outfitted our client with everything a fair of this size would need: custom mid-century style illustrations, wayfinding signage, maps, schedules, and merchandise.
In conceptualizing a look for the fair, we wanted to invoke an idyllic summer afternoon spent in Woodland Park. We decided on a style hinged on midcentury aesthetics: the quintessential, picturesque depictions of a simpler, bygone era, alluding to the style of greats like Charley Harper and Aurelius Battaglia. We used abstract stylization and bold design to turn a craft fair into a bucolic slice of life from a 1960’s postcard.
Devising a system for visitors to navigate the overwhelming amount of vendors and attractions at the Woodland Art Fair has challenged their team for years. In addition to creating a visual guide and illustration style, we created a structure and layout for their maps and various collateral that still supports text-heavy content without sacrificing the visual identity we established for the fair.
Each year, the Woodland Art Fair aesthetic gets a facelift, evolving to a pattern of colors and figures unique to every new year, while still maintaining consistency with the previous ones, like a series. We revamp the previous year’s designs and create new illustrations and colorways to represent the fresh evening air of Woodland Park.