Wilderness Trail Distillery produces bourbon in Danville, Kentucky through methods of fermentation science. Their award-winning taste, pioneering spirit, and unique approach were something our team was eager to get behind. Our task was to define their brand identity and create visuals that would make it clear that their bourbon does not belong on the bottom shelf.
Wilderness Trail Distillery’s aesthetic is “vibrant but respected, bold but simple,” with an emphasis on handcrafted precision. We wanted their image to reflect that.
We chose colors that drew on the natural beauty of the distillery—copper reflecting pot stills, charcoal used in the distillation process, and the verdant greens of Kentucky hillsides. Bold lighting on rustic materials such as wood and metal were key inspirations in setting a mood of tradition and quality.
Wilderness Trail Distillery is making a name for themselves in Danville and in the industry. Channeling their trailblazer attitude, we weren’t afraid to make bold choices in the design process—and as a result, we’ve been proud partners with them from the start, shaping their visual identity as they distill spirits with science and tradition.