Simple & Fresh

From the start of our partnership, it was clear to us that the heart of Vinaigrette’s identity was in their values: simple, local, community-driven, fun, and friendly while still impeccably professional. We saw that the owners were dedicated to creating meaningful services and products, and we wanted that to come through in the visual identity. This led us toward a stripped-down aesthetic complemented by modern and progressive elements.

Vinaigrette word mark in cream

closeup of Vinaigrette logo linework

closeup of Vinaigrette logo linework

Vinaigrette’s initial wordmark was created with a typeface. As we polished up their brand, we went back and cleaned up the linework.

icon of leaf with square border in white on green background

icon of leaf with square border in green on black background

icon of leaf with square border in black on white background

The Brand Next Door

We prioritized Vinaigrette’s brand values through the visual identity by presenting their company as neighborly and wholesome, without reverting to clichéd design conventions of big health food chains. We came up with a series of playful watercolor illustrations to reflect their welcoming environment.

illustrated icon of orange carrot
illustrated icon of cucumber slice
illustrated icon of red tomato
illustrated icon of green avocado half
illustrated icon of red hot pepper
illustrated icon of red strawberry
illustrated icon of green spinach leaf
illustrated icon of two green snow peas crossed
illustrated icon of yellow lemon slice

grid of pages from Vinaigrette brand style guide, including website mockups, color palettes, icons, and merchandise

Versatile but Memorable

With a wide variety of applications—from ink stamps and T-shirts to large-scale signage—we wanted to make sure the Vinaigrette system was recognizable and adaptable no matter what the medium. With that in mind, we created an assortment of iterations, putting everything from an elegant word mark and simple leaf icon to bold background options and clean, flowing scripts at Vinaigrette’s disposal.

desktop monitor displaying Vinaigrette website

Crisp Design, Fresh Ingredients

We wanted the welcoming atmosphere of Vinaigrette's restaurants to translate into the brand. Keeping the designs crisp supported this vision while leaving plenty of room for the fresh ingredients to speak for themselves.