Seven Seas is a one-of-a-kind beach property located on the secluded St. George Island, Florida. Our goal for Seven Seas visual identity was to show off the destination’s features and create a picture of island ease. We made it simple and straightforward—the way vacations should be.
For the logo, we zeroed in on a distinctive feature of the property: the cabin parked at a canted angle on top of the building. We drew out the silhouette of the cabin, and accented it with two flanked lines below, which are tapered based on the columns on the front of the house.
For the website, we emphasized photography to create a sense of luxury as well as a minimal type to create a smart, yet rustic look. The open space in the design allowed for the information on the site to breathe, which, hopefully, also conveys to potential visitors a promise of relaxation.