Nectar logo and word mark lockup of a red popsicle and the words Nectar Gourmet Pops

Gourmet Pops

Nectar is a fun, original and organic brand, and we knew the graphics needed to reflect that. We had to make something as eye-catching and mouthwatering as the pops themselves, with their striking variety of colors and (super yummy) flavors, while incorporating the company’s zest for better ingredients and customer connection.

nectar logo and word mark variant with three colorful popsicles and the words Nectar Gourmet Pops
nectar logo and word mark variant with purple and blue popsicles crossed in a heart shape and the words Nectar Gourmet Pops

Focusing on the pop

We wanted to keep the hues somewhat pastel, but still impactful and bright. We went with a varied color palette inspired by the popsicle flavors, and used watercolors to convey a lighthearted simplicity with room for “pops” of color. We created the pop icon family and repeating pop pattern to use as fun graphical elements, textures, and splashes of color on an otherwise clean layout.

purple watercolor illustration of a hummingbird
orange and yellow watercolor illustration of a butterfly
pale blue watercolor illustration of a bumblebee

Fresh and Friendly

The Nectar brand is all about “the celebration of a joyful life.” Our overall goal for this project was to let that cheerful, friendly, connective spirit shine and be instantly accessible to audiences. We had fun working on the project, and we think it shows.

color palette of popsicles in a line in Cherry Red, Poppy Seed, Coconut, Ice Blue, Lemonade and Berry Purple color palette of popsicles in a grid in Cherry Red, Poppy Seed, Coconut, Ice Blue, Lemonade and Berry Purple