Heller Built: Built by Design

The Heller Built team is very experienced, and the "Heller" last name has existing equity. However, the new brand was not yet established.

This clean slate was an opportunity to distance Heller Built from the competition by helping them elevating their brand visually and verbally. We needed to demonstrate that others in the industry do some of what Heller Built does, but no competitor does all of it.

In addition to devising the visual and verbal identity, we also assisted in designing print collateral, and designing/developing their all-new website experience aimed to attract and inform would-be customers that Heller Built provides a one-of-a-kind custom home building experience.

Build Something Unforgettable

Heller Built's brand needed to reflect their transparency and dedication to their craft. Visually the brand is stylish and concise, avoiding unecessary flourishes and details. It's elegant and refined, without sacrificing congeniality; mirroring Heller Built's dedication to both it's design-driven build-outs and their loyal dedication to their customers.

This is Monumental

It can be easy to come off as stuffy or vague when discussing something as intricate as a custom home project. We also assisted in defining their verbal identity. To help them maintain consistency in any future collateral the verbal identity gives them key touchpoints to aid in writing any on-brand messaging.

Heller Built's process is unique and paramount to them, so we aided in distilling in down to its clearest language. Their process is their deliverable, the experience of working with Heller Built is their premium offering. Having clearly defined language for their process is the cornerstone of their brand. The language for their design + build process spell outs for their clients what sets them apart from competitors in terms of communication, and foundation for each and every home build.

Built from the Family Tree

Heller Built needed a space to showcase their catalog of project builds and allow would-be customers to reach out to them easily, and let them learn more about their process. With the verbal identity laid out, verbiage and content were designed to be easy-to-digest and understand, avoiding industry jargon and focusing instead on honest, straightforward language. Their visual identity let their work shine, providing a sleek, and sophisticated palette and layout to support their body of work.

With their design + build process lined out in the verbal identity, we were able to make this critical part of their brand come to life even further in their website. The process page is the cornerstone of the Heller Built website, walking would-be clients through the steps that the Heller Built team takes with each construction or remodeling project, allowing users a deeper understanding in what makes Heller Built truly different from their competition.

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