AVAIL is a content management software tailored to create optimal digital asset organization and workflow. They have laid out a straightforward system aimed at architectural designers, who have multilayered projects and massive amounts of digital information to handle. AVAIL’s software allows their clients to find, organize, and manage their files without recreating work or wasting time.
Our team’s goal was to streamline AVAIL’s complex system and present it in an elegant way for their clientbase. We aimed to produce a marketing website as graceful as the product by creating simple and refined visuals that represent the intricate nature of AVAIL’s software.
We balanced AVAIL’s robust system with a clean, light, and sophisticated design, in hopes to show clients that they don’t have to sacrifice ease of use for even their most heavy duty projects. We created informational graphics that showcase features and functionality of the user interface, iconography, and other collateral to make AVAIL’s website feel as practical as their product.
It was also important to us to provide AVAIL’s website with a foundational structure and smooth functionality to accomodate all of their marketing strategies moving forward, granting them the same seamless workflow they provide to their clients.