AG Design Identity Illustration

NATURAL BEAUTY

Anna Gregory, a local woodworker and sculptor, specializes in precision, clean lines, and a regard for the natural grain and strength of the wood she handles. She uses a modern approach to accentuate the natural beauty in raw materials to introduce a fresh perspective. We wanted to do the same for her brand.

AG Design needed a visual identity that bolstered the ideas the artist expresses through her work. We provided a rustic, yet enigmatic set of visuals that could be adapted for a variety of uses - small animated icons, enamel pins, cloth banners, the works. We embraced AG's "woodmancer" attitude, while complimenting the modernist aesthetic of her work.

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Real World Effects

In collaborating with AG Design, we helped build towards a cohesive direction for her company, and the client has experienced an influx of new customers drawn to the branding icons, which has been a new source of connection with her customers.

In addition to her own projects (see her latest examples here), the artist also spearheads Crafted Social, a community of working artists and craftspeople that promotes an inclusive local economy.

P.S.: Check out those branding icons getting some screenprinting action in this awesome Crafted Social video.

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