AG Design: Natural Beauty
Anna Gregory, a local woodworker and sculptor, specializes in precision, clean lines, and a regard for the natural grain and strength of the wood she handles. She uses a modern approach to accentuate the natural beauty in raw materials to introduce a fresh perspective. We wanted to do the same for her brand.
AG Design needed a visual identity that bolstered the ideas the artist expresses through her work. We provided a rustic, yet enigmatic set of visuals that could be adapted for a variety of uses - small animated icons, enamel pins, cloth banners, the works. We embraced AG's "woodmancer" attitude, while complimenting the modernist aesthetic of her work.
Real World Effects
In collaborating with AG Design, we helped build towards a cohesive direction for her company, and the client has experienced an influx of new customers drawn to the branding icons, which has been a new source of connection with her customers.
In addition to her own projects (see her latest examples here), the artist also spearheads Crafted Social, a community of working artists and craftspeople that promotes an inclusive local economy.
P.S.: Check out those branding icons getting some screenprinting action in this awesome Crafted Social video.