As fellow Kentucky natives, we felt an instant connection to Wild Roots owner Alexis, and we were won over by her commitment to using local, sustainable resources to create original designs.
In creating a visual identity for Wild Roots, we wanted to showcase the dual spirit of the business: thoughtful farming practices and vibrant flower arrangements. We put together a straightforward line logo and a florid illustration style, and balanced a series of basic black-and-white tones with bold, flamboyant botanical colors. We came up with the name “Wild Roots” to pull these elements together into something as unique, earthy, and friendly as Alexis herself.
Our work with Wild Roots was an exercise in simplicity. After experimenting with different approaches, the one that expressed her charisma and conscientiousness won over. Alexis's designs and personality were our blueprint.