Farmer & Florist

As fellow Kentucky natives, we felt an instant connection to Wild Roots owner Alexis, and we were won over by her commitment to using local, sustainable resources to create original designs.

In creating a visual identity for Wild Roots, we wanted to showcase the dual spirit of the business: thoughtful farming practices and vibrant flower arrangements. We put together a straightforward line logo and a florid illustration style, and balanced a series of basic black-and-white tones with bold, flamboyant botanical colors. We came up with the name “Wild Roots” to pull these elements together into something as unique, earthy, and friendly as Alexis herself.

cream-colored background with wild roots word mark

red and pink gradient background with wild roots word mark

black background with white wild roots word mark

cream-colored background with black wild roots word mark

grid of wild roots images including color palette, fonts, and business owner arranging flowers

wild roots brand color palette and black line illustrations of flowers
wild roots brand color palette and black line illustrations of flowers

Simply Sustainable

Our work with Wild Roots was an exercise in simplicity. After experimenting with different approaches, the one that expressed her charisma and conscientiousness won over. Alexis's designs and personality were our blueprint.

open magazine featuring wild roots word mark and picture of floral arrangement

pink gradient border around the words focus on fresh

desktop monitor depicting wild roots website