SmartTruck, the innovative leader in fuel-saving trailer aerodynamics for the trucking industry, announced today the appointment of Dean Ford as Regional Sales Director. In this role Mr. Ford will be responsible for supporting current clients across much of the Western U.S., as well as building new relationships with trailer dealers, long-haul fleets, trailer leasing companies and manufacturers.

A veteran of more than 25 years in the transportation and technology industries, Mr. Ford brings substantial sales experience in the trucking sector, as well as in aerodynamics, to his new role at SmartTruck. His most recent position was as Senior Director of Sales at GreenRoad Technologies, following two years at Transtex Composite. In addition to launching major business development efforts in executive positions at these and other companies including QUALCOMM (OmniTRACS) and Lockheed Martin, (Mr. Ford served as Senior Vice President for Sales, Marketing and Membership at the American Trucking Association from 2003-2005.

“I’m thrilled to be joining SmartTruck at a time when the spotlight on improving fuel performance and lowering emissions has never been brighter,” said Mr. Ford. “I was intrigued by the science behind SmartTruck’s products, and the commitment of its team to change the industry for the better. Now my mission is to go out and spread the gospel!” he stated. 

Mr. Ford is a past board member of the ATA as well as the Truckload Carrier Association, Western Highway Institute, and the Illinois and Louisiana Trucking Associations. He is a frequent speaker at transportation conferences, state legislatures, and other industry forums.

In his new role Mr. Ford will report to Ron Pope, a SmartTruck Vice President of National Sales.

“We are delighted to welcome Dean to SmartTruck,” said Mr. Pope. “His deep experience in trucking, his superior knowledge of the power of aerodynamics in improving fuel economy, and the stellar reputation he enjoys with a vast number of influencers will enhance SmartTruck’s position as the premier provider of precision aerodynamics in the industry.”

A resident of Houston, Ford received his Bachelor of Business Administration degree from the University of North Texas.